Welcome!

We spent 7 hours collecting the best practices we’ve used for over 150 client projects and put them into this easy-to-follow template.

After going through this guide, you should have everything you need to turn your LinkedIn profile into a high-converting landing page for you and your B2B business.

You can use the designated spaces in this page to mark all of the changes you make and jot down several options for each section.

Once those are finalized, you can go ahead and adjust your actual LinkedIn profile in one go.

I look forward to seeing all of your awesome landing pages!

Now, feel free to watch this video to get a good understanding of how to work with this page.

https://www.loom.com/share/f82d5e8018d548d6ac7bf3bd342449c5?sid=ebbac130-e153-4550-8dad-6ac504607817

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Key Principles

1. Address Your Ideal Customer: Speak directly to the job titles, industries and pain points of your ideal audience.
2. Communicate Your Business Case: Use specifics or data to show how you solve problems.
3. Tell a Story: Show authenticity and personal context; people trust real humans. </aside>

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LinkedIn Premium

provides advanced features to help strengthen your presence and make connections within your industry.

• Access to advanced analytics (most importantly, your profile visitors)
• Ability to send InMails to send DM’s outside of your network
• Unlocks CTA button feature
• Personalized insights to find and engage with the right audience </aside>

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Keywords

“Building a personal brand” means creating a connection between your persona and certain key topics over and over again. Writing down these keywords helps establish a guardrail from the start.

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Action Steps

List 5–10 Keywords: Your industry, role, or solution keywords (e.g., “B2B SaaS,” “Enterprise Sales,” “demand generation”). These should appear in your Headline, About, and Experience sections.

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Insert your Keywords here

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